ROA's SS24 Campaign Marks a Moment of Reassessment

The Italian footwear brand, ROA, sees the importance of a fused attitude when it comes to its outdoor-oriented existence. So as it prepares for the next seasons, the brand decided to look back into its core values with its new Spring/Summer 2024 collection - marking a moment of reassessment.Shot by photographer Anders Edström, the new visuals celebrate the brand's legacy, which kicked off in the Forcella della Roa, the Dolomites mountain pass in the Trentino Alto Adige region of northern Italy....